Considering as one of the most important ancient cities of Iran, historical precedence of Isfahan dates back to the third millennium BC. Being located at the center of Iran, it was the capital of Persia hence strategically important for the kings where to keep the troops to rule the country. Therefore, origin of the name was Sepahan, meaning troops town. During the centuries, it was also called by different names such as: Gabeh, Jey, Sepahan, Sefahan and Isfahan finally. The urbanity of the city is on the banks of Zayandehrud, a river with historical bridges that link south and north parts. With more than two million residents, Isfahan is now the third populous city of Iran. Isfahanians are well known for their hospitality. Despite the important rule of Isfahan in the history of Persia, most of its fame was derived from one major act: Art. The rich cultural city of Isfahan has been the Mecca of Art lovers since the 12th century. The prevalence of crafts has given it a quite unique character despites its rapid industrialization. It was the first Iranian place included in WIPO for its different and vast artistic fields which are more than 130 until now. Some of the most important fields are: Enamels (Mina-kari), Turquoise inlaying (Firoozeh koobi), Brocade (Zari-Bafi), Velvet weaving (makhmal-Bafi), Metal lattice (Moshabbak-felez), Metal Volumes (Ahjam e Felezi), Samovar Crafting (Samavar Sazi), Fine metal Carving ( Nazook Boori Felez) , Etching (Ghalamkari), Pottery of Shahreza City, Fine Wood Carving (Nazook Boori Choob) and Wood Carving.